About the Command

A sign operations unit built for high‑stakes missions.

Signage Operations Command (SOC) is a Charleston‑based tactical signage installation and logistics firm. Founded by veteran entrepreneur Justin Myers and backed by Allen Industries, SOC exists for brands that need more than a casual installer—they need a disciplined operations partner.

Every cabinet, channel letter, vehicle wrap, or monument is treated as a mission with a defined objective, clear timeline, and measurable standard of success. The mindset is simple: plan with rigor, move with speed, and leave every site in better condition than we found it.

SOC’s leadership brings together field‑proven sign expertise, deep manufacturing relationships, legal and governance strength, and advanced technology for tracking and reporting. The result is a command structure that can support local storefront launches and worldwide corporate rollouts with the same level of precision.

Black Atlantic Bedding and Furniture storefront sign mounted above the entrance on a warm wooden slat background, lit evenly across the cabinet.
A completed storefront deployment: cabinet, structure, and lighting aligned to brand standards and architectural details.
Command Snapshot
  • Headquarters: Charleston, South Carolina
  • Primary Theater: United States and allied international markets
  • Core Missions: installation, logistics, maintenance, and national rollouts
  • Partners: Allen Industries and select national brands
  • Veteran Focus: official Department of Defense SkillBridge partner

Leadership that understands the entire battlefield.

SOC’s leadership team is intentionally diverse in specialty but aligned in mindset. Each executive owns a critical part of the mission—from field operations and workforce development to legal structure and technical infrastructure. Together, they ensure that every project is grounded, governed, and guided from first survey through final inspection.

Founder & Commander

Justin Myers

2021 Sign Builder Illustrated “Young Sign Maker of the Year” and the driving force behind SOC’s culture of precision and accountability.

Justin’s background includes international signage programs, complex multi‑site deployments, and deep familiarity with the realities of working nights, weekends, and under tight corporate launch windows.

Chief Counsel

Ross F. Ward, Esq.

Vice President and Chief Counsel, Ross Ward ensures that SOC’s rapid growth is supported by strong contracts, governance, and risk management.

From licensing and compliance to multi‑state program agreements, Ross structures engagements so that both SOC and its clients can move confidently, even on accelerated timelines.

Chief Human Resources Officer

Valarie Troya

Valarie leads SOC’s human capital strategy, with a particular focus on the Department of Defense SkillBridge program and veteran workforce development.

She designs pathways that transform transitioning service members into skilled installers, project coordinators, and operations leaders who thrive in complex field environments.

Chief Technology Officer

Shawn Welch

As CTO, Shawn orchestrates SOC’s digital infrastructure—from project tracking and photo documentation to client portals and AI‑assisted operations tooling.

With experience building industry‑leading platforms such as TheSignChef.com, Shawn ensures that SOC’s technology stack enhances field work instead of getting in the way.

Brand environments, hospitality, and specialty identities.

Beyond primary storefront signs, SOC’s crews deploy signage that shapes interiors, hospitality experiences, and specialty destinations—from ice cream shops and candy kitchens to indoor play centers and hotels.

White Atlantic Bedding and Furniture store sign above a storefront with bright letters.
White Atlantic Bedding and Furniture signage, demonstrating how brand consistency carries across different facade treatments.
Express clothing store illuminated sign above a mall storefront entrance.
Mall‑based retail signage for brands like Express, where ceiling heights, corridors, and common‑area lighting all affect design.
T‑Mobile storefront with bright pink illuminated letters above the entrance.
T‑Mobile pink storefront letters, where color accuracy and luminance are critical for brand recognition.
Savannah's ice cream shop with door and window graphics applied to the glass.
Ice cream shop graphics that balance playful branding with visibility into the space and menu areas.
Bizzy Bee Indoor Play Center storefront sign above the entrance.
Family‑oriented destinations like Bizzy Bee Indoor Play Center, where fun branding still needs durable, serviceable installation.
Plastic hotel room placards arranged on a surface before installation.
Hotel room placards and ADA‑driven room IDs staged for installation, illustrating SOC’s attention to code and consistency at scale.
Savannah's Candy Kitchen storefront with window, door, and wall signage.
Savannah’s Candy Kitchen exterior, combining wall signs, projecting elements, and window graphics into a cohesive streetscape presence.
Swig & Swine stand‑up letters mounted along the roof awning entrance.
Swig & Swine stand‑up letters used as an architectural feature, bridging signage and structure at the entrance canopy.
Legendary Savage Roofing custom cut sign with silver three‑dimensional letters mounted on a dark textured panel.
Custom‑cut identities and specialty finishes that demand careful handling and clean installation in the field. Crews manage glove‑only handling, protective films, and layout templates so that metallic finishes and complex layers arrive pristine and stay that way after installation. For clients, that means complex feature signage can live both outdoors and indoors with the same disciplined execution.

A strategic alliance with Allen Industries.

SOC’s partnership with Allen Industries combines one of the country’s premier signage manufacturers with an agile, field‑focused installation and logistics command. The result is a unified team capable of taking projects from design and engineering through fabrication, shipping, and final punch list.

Because fabrication and installation teams are coordinated at the planning stage, details such as mounting methods, access constraints, power feeds, and structural conditions are addressed long before a truck arrives on site. This reduces rework, protects budgets, and prevents last‑minute compromises that dilute brand impact.

International logistics is treated as another theater of operations: clear communication, consistent standards, and reliable partners in allied countries ensure that American‑made signage continues to stand for quality, reliability, and innovation around the world.

  • Integrated planning between engineers, fabricators, and installers.
  • Coordinated crate labeling, hardware packaging, and site‑specific instructions.
  • Photo‑rich documentation at every phase, from survey to completion.
  • Consistent brand presentation across cities, regions, and countries.
Review Representative Missions
Inipower Tactical Hybrid Solutions acrylic wall sign with stand‑offs mounted on an interior wall.
Interior brand assets such as acrylic wall signs with stand‑offs, installed with the same care as exterior cabinets and pylons. Mounting patterns, hardware finishes, and wall substrates are all considered upfront so the sign sits perfectly plumb and level without visible compromises. Even seemingly simple wall plaques are treated as part of a standard: SOC documents panel thickness, edge treatments, and standoff depths so that replacement or expansion pieces match exactly years down the line.
Executive Offices dimensional logo sign installed on a clean interior wall with soft lighting.
Interior branding packages that align wall finishes, lighting, and sightlines with executive expectations. Reception walls, elevator lobbies, and conference room corridors are treated as a single experience, with signage, paint, and lighting working together instead of competing for attention. SOC’s teams coordinate with millwork, furniture, and audiovisual vendors so that logos, directional elements, and digital displays share a coherent hierarchy instead of fighting for the same wall space.

A long‑view commitment to brands and people.

SOC is built for endurance. The objective is not to win a single large project and move on, but to become a trusted operations partner that understands each client’s brand standards, risk profile, and site environments over years of deployments.

That long‑view commitment extends to people. By investing in training, mentorship, and technology that makes crews more effective, SOC turns each completed mission into a stepping stone for the next generation of installers, coordinators, and leaders.

Interior brand assets play a central role in that long‑view strategy. Lobby logos, wayfinding systems, ADA signage, and room IDs are all documented and standardized so that every future renovation, expansion, or tenant improvement can plug into the same visual language without starting from scratch. SOC’s teams treat these interior packages as living systems that must evolve with the organization—not as one‑off décor. That means sign schedules, mounting details, and finish specifications are preserved and updated over time, giving clients a reliable blueprint for how their spaces should feel and function.

In practice, this might look like a multi‑building campus where new wings, renovated suites, and temporary swing spaces can all be brought online without rethinking the entire signage program. SOC’s interior missions focus on readability, accessibility, and staff efficiency as much as aesthetics, ensuring that every placard, directional arrow, and illuminated feature wall reinforces the same standard of care that clients expect from their own teams.

If you are evaluating partners for a regional launch, national rebrand, or ongoing service program, SOC invites you to treat the conversation like a briefing: we will ask precise questions, analyze your objectives, and present a deployment plan you can measure.

Ready for a briefing?

Share your site list, timelines, and brand standards, and SOC will respond with a recommended approach—equipment, crews, and reporting included.

  • Single‑site storefront launches
  • Multi‑market rebrands and conversions
  • Maintenance programs and LED retrofits
  • Special projects and custom fabrications
Request a Command‑Level Consultation